Difference between revisions of "Affective attitude"
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| − | [[File:Attitude.png|400px|thumb|right|[[Attitude]]]][[Affective attitude]] (alternatively known as [[affective component]]) is the emotional or feeling segment of an attitude. | + | [[File:Attitude.png|400px|thumb|right|[[Attitude]]]][[Affective attitude]] (alternatively known as [[affective component]]) is the emotional or feeling segment of an [[attitude]]. |
Latest revision as of 18:55, 12 May 2023
Affective attitude (alternatively known as affective component) is the emotional or feeling segment of an attitude.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Affective component. The emotional or feeling segment of an attitude.
According to Management by Robbins and Coulter (14th edition),
- Affective component. That part of an attitude that's the emotional or feeling part.
According to the Marketing Communications by Fill (5th edition),
- Affective component. Is a part of the attitude construct, and refers to the feelings held about a product, object or person. This is concerned with feelings, sentiments, moods and emotions about an object.
