Difference between revisions of "Marketing"

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(Engagements)
(Market)
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*# [[Market]], [[market actor]], [[seller]] vs [[buyer]], [[marketer]] vs [[prospect]], cold prospect vs marketing-qualified prospect vs sales-qualified prospect
 
*# [[Market]], [[market actor]], [[seller]] vs [[buyer]], [[marketer]] vs [[prospect]], cold prospect vs marketing-qualified prospect vs sales-qualified prospect
 
*# [[Market offering]], [[marketable]]
 
*# [[Market offering]], [[marketable]]
*# [[Seller demand]], purchase vs donation vs action such as learning or vote
+
*# [[Seller demand]], purchase vs donation vs action such as attendance, learning, or vote
 
*# [[Market presence]], impression vs distribution vs [[customer support]] vs transaction support, [[marketing channel]], [[integrated marketing channel system]]
 
*# [[Market presence]], impression vs distribution vs [[customer support]] vs transaction support, [[marketing channel]], [[integrated marketing channel system]]
 
*# [[Competition]], [[Porter's Five-Forces Model]], rivals vs new-entrants vs buyers-power vs suppliers-power vs substitutes
 
*# [[Competition]], [[Porter's Five-Forces Model]], rivals vs new-entrants vs buyers-power vs suppliers-power vs substitutes

Revision as of 05:41, 14 May 2023

Marketing is a set of endeavors that an market actor undertakes to complete a market exchange.


Definitions

According to Marketing Management by Keller and Kotler (15th edition),

Marketing. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

According to Juran's Quality Handbook by Defeo (7th edition),

Marketing. The process of promotion, including activities to provide product labeling for warnings, dangers, antidotes; training of the field force in the contract provisions; supplying of safety information to distributors and dealers; setup of exhibits on safety procedures; conducting of tests after installation and training of users in safety; publication of a list of dos and don’ts relative to safety; establishment of a customer relations climate that minimizes animosity and claims.

According to Managerial Accounting by Braun, Tietz (5th edition),

Marketing. Promotion and advertising of products or services.

According to the ASME EMBOK,

Marketing. Strategies and activities that focus on assessing the needs and wants of potential customers and then meeting those needs.

Core concepts

Market

Impressions

Engagements

Marketing function