Difference between revisions of "Marketing"

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(Market)
(Marketing function)
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*# [[Customer-value hierarchy]], core benefit vs basic product vs expected product vs augmented product vs potential product
 
*# [[Customer-value hierarchy]], core benefit vs basic product vs expected product vs augmented product vs potential product
 
*# [[Market positioning]], points of parity vs points of difference, [[value proposition]]
 
*# [[Market positioning]], points of parity vs points of difference, [[value proposition]]
*# [[Marketing research]], [[human factors]], [[help desk]]
+
*# [[Marketing management]], [[value network]], [[marketing research]], [[human factors]], [[help desk]]
 
*# [[Business development]], [[Ansoff Matrix]], [[product lifecycle]], [[BCG matrix]]
 
*# [[Business development]], [[Ansoff Matrix]], [[product lifecycle]], [[BCG matrix]]
  
 
[[Category: Marketing Management]][[Category: Articles]][[Category: Quality Management]][[Category: Management]]
 
[[Category: Marketing Management]][[Category: Articles]][[Category: Quality Management]][[Category: Management]]

Revision as of 12:21, 31 May 2023

Marketing is a set of endeavors that an market actor undertakes to complete a market exchange.


Definitions

According to Marketing Management by Keller and Kotler (15th edition),

Marketing. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

According to Juran's Quality Handbook by Defeo (7th edition),

Marketing. The process of promotion, including activities to provide product labeling for warnings, dangers, antidotes; training of the field force in the contract provisions; supplying of safety information to distributors and dealers; setup of exhibits on safety procedures; conducting of tests after installation and training of users in safety; publication of a list of dos and don’ts relative to safety; establishment of a customer relations climate that minimizes animosity and claims.

According to Managerial Accounting by Braun, Tietz (5th edition),

Marketing. Promotion and advertising of products or services.

According to the ASME EMBOK,

Marketing. Strategies and activities that focus on assessing the needs and wants of potential customers and then meeting those needs.

Core concepts

Market

Impressions

Engagements

Marketing function