Difference between revisions of "Advertising"
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Revision as of 17:37, 3 June 2020
Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Advertising. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
