Difference between revisions of "Marketing public relations"
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Latest revision as of 10:45, 4 June 2020
Marketing public relations (MPR) is publicity and other activities that build corporate or product image to facilitate marketing goals.
Definition=
According to Marketing Management by Keller and Kotler (15th edition),
- Marketing public relations (MPR). Publicity and other activities that build corporate or product image to facilitate marketing goals.
