Difference between revisions of "Customer perceptions"
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Latest revision as of 07:08, 5 June 2020
Customer perceptions refers to (1) How customers view products or services; (2) the second part of the SERVQUAL survey.
Definition
According to Managing Quality by Foster (6th edition),
- Customer perceptions. (1) How customers view products or services; (2) the second part of the SERVQUAL survey.
