Difference between revisions of "Marketing communications mix"
MariamKhalid (talk | contribs) (Created page with "Marketing communications mix is advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, and personal selling. ==Definition=...") |
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| − | [[Marketing communications mix]] is advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, and personal selling. | + | [[Marketing communications mix]] (as a part of the [[marketing mix]], also known as [[promotion]]) is advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, and personal selling. |
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==Definition== | ==Definition== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
Revision as of 19:56, 29 June 2020
Marketing communications mix (as a part of the marketing mix, also known as promotion) is advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, and personal selling.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Marketing communications mix. Advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, and personal selling.
