Difference between revisions of "Mission statement"
MariamKhalid (talk | contribs) (Created page with "Mission statement is a statement that an organization develops to share with managers, employees, and (in many cases) customers. ==Definition== According to Marketing Ma...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Mission statement]]. A statement that an organization develops to share with managers, employees, and (in many cases) customers. | :[[Mission statement]]. A statement that an organization develops to share with managers, employees, and (in many cases) customers. | ||
| + | According to [[Juran's Quality Handbook by Defeo (7th edition)]], | ||
| + | :[[Mission statement]]. A short, memorable description of an organization’s reason for existence; definition of the company’s business, its objectives, and its approach to reach those objectives. | ||
| − | [[Category: Marketing Management]][[Category: Articles]] | + | [[Category: Marketing Management]][[Category: Articles]][[Category: Quality Management]] |
Revision as of 23:16, 3 July 2020
Mission statement is a statement that an organization develops to share with managers, employees, and (in many cases) customers.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Mission statement. A statement that an organization develops to share with managers, employees, and (in many cases) customers.
According to Juran's Quality Handbook by Defeo (7th edition),
- Mission statement. A short, memorable description of an organization’s reason for existence; definition of the company’s business, its objectives, and its approach to reach those objectives.
