Difference between revisions of "Vertical integration"
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Revision as of 09:37, 12 July 2020
Vertical integration this occurs when a company produces its own inputs (backward integration) or when a company owns the outlets through which it sells its products (forward integration).
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Vertical integration. This occurs when a company produces its own inputs (backward integration) or when a company owns the outlets through which it sells its products (forward integration).
