Difference between revisions of "Corporate personality"
(Created page with "Corporate personality is the totality of the characteristics that identify an organization. It can be considered to be composed of two main facets: the culture and overall...") |
(No difference)
|
Latest revision as of 19:26, 12 July 2020
Corporate personality is the totality of the characteristics that identify an organization. It can be considered to be composed of two main facets: the culture and overall strategic purpose.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Corporate personality. The totality of the characteristics that identify an organization. It can be considered to be composed of two main facets: the culture and overall strategic purpose.
