Difference between revisions of "Coupons"
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Latest revision as of 19:28, 12 July 2020
Coupons is are a sales promotion technique. Free vouchers or certificates are distributed entitling consumers to a price reduction on a particular product. The value of the reduction or discount is set and the coupon must be presented at purchase.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Coupons. Are a sales promotion technique. Free vouchers or certificates are distributed entitling consumers to a price reduction on a particular product. The value of the reduction or discount is set and the coupon must be presented at purchase.
