Difference between revisions of "Action program"
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Latest revision as of 11:21, 13 July 2020
The action program is the part of the marketing plan describing the actual steps by which the marketing strategy is implemented to reach the established objectives.
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Action program. The part of the marketing plan describing the actual steps by which the marketing strategy is implemented to reach the established objectives.
