Difference between revisions of "Positioning statement"
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Latest revision as of 10:57, 14 July 2020
Positioning statement is a statement of how a product offering is to be perceived in the minds of customers relative to the competition.
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Positioning statement. A statement of how a product offering is to be perceived in the minds of customers relative to the competition.
