Difference between revisions of "Integrated marketing communications"
MariamKhalid (talk | contribs) (Created page with "Integrated marketing communications (IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. ==Definition== Accordi...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Integrated marketing communications]] (IMC). A concept of marketing communications planning that recognizes the added value of a comprehensive plan. | :[[Integrated marketing communications]] (IMC). A concept of marketing communications planning that recognizes the added value of a comprehensive plan. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Integrated marketing communications]] ([[IMC]]). A term used to explain the processes concerned with the consistent development and coordinated delivery of company's messages with its target audiences. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Revision as of 15:03, 14 July 2020
Integrated marketing communications (IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Integrated marketing communications (IMC). A concept of marketing communications planning that recognizes the added value of a comprehensive plan.
According to the Marketing Communications by Fill (5th edition),
- Integrated marketing communications (IMC). A term used to explain the processes concerned with the consistent development and coordinated delivery of company's messages with its target audiences.
