Difference between revisions of "Inquiry tests"
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Latest revision as of 15:06, 14 July 2020
Inquiry tests is used to measure the number of inquiries or direct responses stimulated by a single advertisement or a campaign.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Inquiry tests. Used to measure the number of inquiries or direct responses stimulated by a single advertisement or a campaign.
