Difference between revisions of "Internal marketing"
MariamKhalid (talk | contribs) (Created page with "Internal marketing is an element of holistic marketing; the task of hiring, training, and motivating able employees who want to serve customers well. ==Definition== Accord...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Internal marketing]]. An element of holistic marketing; the task of hiring, training, and motivating able employees who want to serve customers well. | :[[Internal marketing]]. An element of holistic marketing; the task of hiring, training, and motivating able employees who want to serve customers well. | ||
| − | + | According to the [[Marketing Communications by Fill (5th edition)]], | |
| + | :[[Internal marketing]]. The application of marketing concepts and principles within an organization. Normally targeted at employees with a view to encouraging them to support and endorse the organization's strategy, goals and brands. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 15:16, 14 July 2020
Internal marketing is an element of holistic marketing; the task of hiring, training, and motivating able employees who want to serve customers well.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Internal marketing. An element of holistic marketing; the task of hiring, training, and motivating able employees who want to serve customers well.
According to the Marketing Communications by Fill (5th edition),
- Internal marketing. The application of marketing concepts and principles within an organization. Normally targeted at employees with a view to encouraging them to support and endorse the organization's strategy, goals and brands.
