Difference between revisions of "Long-term memory"
MariamKhalid (talk | contribs) (Created page with "Long-term memory (LTM) is a permanent repository of information. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :Long-term...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Long-term memory]] ([[LTM]]). A permanent repository of information. | :[[Long-term memory]] ([[LTM]]). A permanent repository of information. | ||
| − | + | According to the [[Marketing Communications by Fill (5th edition)]], | |
| + | :[[Long-term memory]]. A place in which information can be stored for extended periods. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 15:23, 14 July 2020
Long-term memory (LTM) is a permanent repository of information.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Long-term memory (LTM). A permanent repository of information.
According to the Marketing Communications by Fill (5th edition),
- Long-term memory. A place in which information can be stored for extended periods.
