Difference between revisions of "Media fragmentation"
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Latest revision as of 15:47, 14 July 2020
Media fragmentation is the break up of the available media from a few mainstream media channels into many different media and channels formats.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Media fragmentation. The break up of the available media from a few mainstream media channels into many different media and channels formats.
