Difference between revisions of "Original equipment manufacturers"
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Latest revision as of 16:28, 14 July 2020
Original equipment manufacturers (OEMs) is to one company purchasing, relabelling a product and incorporating it within a different product in order to sell it under their own brand name.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Original equipment manufacturers (OEMs). To one company purchasing, relabelling a product and incorporating it within a different product in order to sell it under their own brand name.
