Difference between revisions of "Cash cows"
(Created page with "Cash cows is products with high relative market shares in low-growth markets. See also Portfolio Matrix. ==Definitions== According to the Corporate Strategy by Lynch (4...") |
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According to the [[Corporate Strategy by Lynch (4th edition)]], | According to the [[Corporate Strategy by Lynch (4th edition)]], | ||
:[[Cash cows]]. Products with high relative market shares in low-growth markets. See also Portfolio Matrix. | :[[Cash cows]]. Products with high relative market shares in low-growth markets. See also Portfolio Matrix. | ||
| + | According to the [[Strategic Management by David and David (15th edition)]], | ||
| + | :[[Cash cows]]. A quadrant in the BCG Matrix for divisions that have a high relative market share position but compete in a low-growth industry; they generate cash in excess of their needs, they are often milked, this is the lower left quadrant. | ||
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[[Category: Strategic Management]][[Category: Articles]] | [[Category: Strategic Management]][[Category: Articles]] | ||
Latest revision as of 21:11, 15 July 2020
Cash cows is products with high relative market shares in low-growth markets. See also Portfolio Matrix.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Cash cows. Products with high relative market shares in low-growth markets. See also Portfolio Matrix.
According to the Strategic Management by David and David (15th edition),
- Cash cows. A quadrant in the BCG Matrix for divisions that have a high relative market share position but compete in a low-growth industry; they generate cash in excess of their needs, they are often milked, this is the lower left quadrant.
