Difference between revisions of "Competitive analysis"
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According to the [[BABOK Guide|BABOK Guide (3rd edition)]], | According to the [[BABOK Guide|BABOK Guide (3rd edition)]], | ||
:[[Competitive analysis]]. A structured assessment which captures the key characteristics of an industry to predict the long-term profitability prospects and to determine the practices of the most significant competitors. | :[[Competitive analysis]]. A structured assessment which captures the key characteristics of an industry to predict the long-term profitability prospects and to determine the practices of the most significant competitors. | ||
| + | According to the [[Strategic Management by David and David (15th edition)]], | ||
| + | :[[Competitive analysis]]. The process of gathering and analyzing data about competitors and disseminating the data (intelligence) on a timely basis to who needs to know in order to gain and sustain a firm's competitive advantages. | ||
| − | [[Category: Quality Management]][[Category: Articles]][[Category: Business Analysis]] | + | [[Category: Quality Management]][[Category: Articles]][[Category: Business Analysis]][[Category: Strategic Management]] |
Latest revision as of 21:15, 15 July 2020
Competitive analysis is feature-by-feature comparison with competitors’ products; usually a matrix depicting a feature-by-feature comparison to the competition, with particular regard to best-in-class targets.
Definition
According to Juran's Quality Handbook by Defeo (7th edition),
- Competitive analysis. Feature-by-feature comparison with competitors’ products; usually a matrix depicting a feature-by-feature comparison to the competition, with particular regard to best-in-class targets.
According to the BABOK Guide (3rd edition),
- Competitive analysis. A structured assessment which captures the key characteristics of an industry to predict the long-term profitability prospects and to determine the practices of the most significant competitors.
According to the Strategic Management by David and David (15th edition),
- Competitive analysis. The process of gathering and analyzing data about competitors and disseminating the data (intelligence) on a timely basis to who needs to know in order to gain and sustain a firm's competitive advantages.
