Difference between revisions of "First mover advantages"
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Latest revision as of 22:34, 15 July 2020
First mover advantages are the benefits a firm may achieve by entering a new market or developing a new product or service before rival firms.
Definition
According to the Strategic Management by David and David (15th edition),
- First mover advantages. The benefits a firm may achieve by entering a new market or developing a new product or service before rival firms.
