Difference between revisions of "Franchising"
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According to the [[Strategic Management by David and David (15th edition)]], | According to the [[Strategic Management by David and David (15th edition)]], | ||
:[[Franchising]]. An effective means of implementing forward integration whereby a franchisee purchases the right to own one or more stores/restaurants of a chain firm. | :[[Franchising]]. An effective means of implementing forward integration whereby a franchisee purchases the right to own one or more stores/restaurants of a chain firm. | ||
| + | According to the [[HRBoK Guide]], | ||
| + | :[[Franchising]]. A business model that involves licensing. Selling a license for the use of a trademark, product, or service in order to do business a certain way and receiving ongoing payment for the license. | ||
[[Category: Management]][[Category: Articles]][[Category: Strategic Management]] | [[Category: Management]][[Category: Articles]][[Category: Strategic Management]] | ||
Latest revision as of 18:58, 19 July 2020
Franchising is when an organization gives another organization the right to use its name and operating methods.
Definition
According to Management by Robbins and Coulter (14th edition),
- Franchising. An organization gives another organization the right to use its name and operating methods.
According to the Strategic Management by David and David (15th edition),
- Franchising. An effective means of implementing forward integration whereby a franchisee purchases the right to own one or more stores/restaurants of a chain firm.
According to the HRBoK Guide,
- Franchising. A business model that involves licensing. Selling a license for the use of a trademark, product, or service in order to do business a certain way and receiving ongoing payment for the license.
