Difference between revisions of "Market exchangeable"

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[[File:Product.png|400px|thumb|right|[[Marketing mix]]]]A [[marketable]] (alternatively known as a [[marketable product]] or, simply, [[product]]) is any item that can be sold or re-sold, as well as serve as a not-for-sale [[source]] of the items that can be sold or re-sold.
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[[File:Product.png|400px|thumb|right|[[Marketing mix]]]]A [[marketable]] (alternatively known as a [[marketable product]] or, simply, [[product]]; the ''marketable'' that has already been marketed is also known as [[marketed entity]]) is any item that can be sold or re-sold, as well as serve as a not-for-sale [[source]] of the items that can be sold or re-sold.
  
  

Revision as of 22:00, 26 July 2020

A marketable (alternatively known as a marketable product or, simply, product; the marketable that has already been marketed is also known as marketed entity) is any item that can be sold or re-sold, as well as serve as a not-for-sale source of the items that can be sold or re-sold.


Trivia

Definitions

According to Marketing Management by Keller and Kotler (15th edition),

Product. Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, person, places, properties, organizations, information, and ideas.

According to Managing Quality by Foster (6th edition),

Product. A tangible good that is produced for a customer.

Product vs marketable

Literally, product is anything that is produced. This term, product, has a wide range of applications:

Types

Intangible vs not-for-sale vs tangible

With regard to its nature, a marketable can be one of the following:
  1. Intangible, which is something identifiable, but not tangible such as concepts, data, enterprises, events, experiences, ideas, information, labor, marketable permits, marketable securities and investment products, personal time, services, software, and any other non-physical property.
  2. Not-for-sale, which is anything that is not (such as publicly-owned locations or places) and/or cannot (such as communities, governments, and persons) be private properties.
  3. Tangible, which is a physical good such as animals, buildings, hardware, land, produce, and any other physical property.

Earned vs made vs purchased

With regard to the way of its completion, a marketable can be one of the following:
  1. Work product or produced marketable, which is made as a solution or component of a solution that is the primary result of a project or operations. In other words, a produced marketable is an article or substance that is produced and refined for sale.
  2. Purchased item available for sale.
  3. Earned entity, which is not just a work product and cannot be sold itself, but is a not-for-sale source of the items that can be sold. These sources include communities, publicly-owned locations, governments, and people.

Features

Related lectures