Difference between revisions of "Guide to Good Business Communications 5e by Bennie"
(Created page with "Guide to Good Business Communications 5e by Bennie is the 5th edition of the ''Guide to Good Business Communications: How to Write and Speak English Well - in Every Busine...") |
|||
Line 1: | Line 1: | ||
− | [[Guide to Good Business Communications 5e by Bennie]] is the 5th edition of the ''Guide to Good Business Communications: How to Write and Speak English Well | + | [[Guide to Good Business Communications 5e by Bennie]] is the 5th edition of the ''Guide to Good Business Communications: How to Write and Speak English Well in Every Business Situation'' book authored by Michael Bennie and published by How To Content, A division of How To Books Ltd, Oxford, United Kingdom in 2009. |
*[[Adjective]]. A word that qualifies a noun, e.g. little, brown, round. | *[[Adjective]]. A word that qualifies a noun, e.g. little, brown, round. |
Latest revision as of 19:04, 2 October 2020
Guide to Good Business Communications 5e by Bennie is the 5th edition of the Guide to Good Business Communications: How to Write and Speak English Well in Every Business Situation book authored by Michael Bennie and published by How To Content, A division of How To Books Ltd, Oxford, United Kingdom in 2009.
- Adjective. A word that qualifies a noun, e.g. little, brown, round.
- Adverb. A word that qualifies a verb, adjective, preposition or other adverb, e.g. well, clearly, very.
- AIDA. A formula for remembering the order in which an advertisement or sales letter should be written. Stands for Attention, Interest, Desire, Action.
- Ampersand. The symbol & an abbreviation for 'and'.
- Appendix. A section of a report or book that usually gives full details of matters not discussed in detail in the main part.
- Bar chart. A method of presenting figures visually. Particularly useful for comparing two or more sets of figures at a particular time.
- Bcc. Typed only on copies of a document to indicate that a copy is being sent to the person named – a 'blind copy'. Used instead of 'cc' when you do not want the document's addressee to know that you are sending a copy to a third party.
- Cc. Typed on a document to indicate that a copy is being sent to the person named.
- Charting. A method of writing an outline for a document, involving making a chart of ideas you want to express.
- Circumlocution. A phrase or clause that uses more words than are necessary to express an idea.
- Clause. A group of words within a sentence that has a subject and a predicate.
- Cliché. An expression that has been used so often that it has become hackneyed.
- Colloquialism. An expression that is common in speech but is not acceptable in written English.
- Complex sentence. A sentence that contains a main clause and one or more subordinate clauses.
- Complimentary close. The ending of a letter. Usually 'Yours sincerely' or 'Yours faithfully' in business correspondence.
- Compound sentence. A sentence that contains two or more clauses joined by a coordinating conjunction.
- Compound complex sentence. A sentence that contains two or more main clauses and one or more subordinate clauses.
- Conjunction. A word that links two words, phrases or clauses, e.g. and, but, however.
- Co-ordinating conjunction. A conjunction that joins two clauses of equal weight.
- Deduction. A method of reasoning from one premise to another to reach a conclusion.
- Edit. To check a piece of writing for spelling, grammatical and stylistic errors.
- Emotional buying trigger. An appeal to an emotion or instinct in selling or advertising.
- Enc. Typed at the bottom of a letter to indicate that something is enclosed.
- Four Ps. A formula for remembering how to write a sales letter. Stands for Promise, Picture, Proof, Push.
- Freewriting. A method of writing an outline for a document, involving writing freely as ideas occur to you.
- Fyi. For your information. Typed on copies of correspondence sent to third parties to indicate that no action is expected from them.
- Graph. A method of presenting figures visually. Particularly useful to show a trend over time.
- Hanging participle. A participle that introduces an adjectival phrase with no noun to qualify.
- Indexing. A method of standardising the presentation of figures so that different fields can be compared. Usually involves giving the figures for Year 1 a value of 100, and relating subsequent years' figures to that.
- Induction. A method of reaching a conclusion from one's own experience or observation rather than by reasoning from one premise to another.
- Inside address. The name and address of the person to whom you are writing, which appear at the top of a letter.
- Jargon. Language that is specific to a particular group or profession.
- Listing. A method of writing an outline for a document, involving listing the points you want to make.
- Minutes. A formal record of discussions and decisions at a meeting.
- Noun. A word that is used to name a person, place or thing, e.g. letter, Harriet Cornish, London.
- Object. The person or thing that has the action of the verb done to it. Must be a noun or a pronoun.
- Parentheses. Another word for round brackets.
- Phrase. A group of words within a sentence that does not have a subject and a predicate.
- Pie chart. A method of showing figures visually. Particularly useful for showing the segmentation of a total figure.
- Pp. Typed or written by a signature, when the signatory is signing a letter on behalf of someone else.
- Predicate. The part of a sentence that describes what the subject did or was. Must contain a verb.
- Preposition. A word that describes the relationship of one person or thing to another, e.g. by, from, for.
- Pronoun. A word used instead of a noun, e.g. she, him, your.
- Salutation. The opening of a letter. Usually begins 'Dear ...'
- Sentence. A group of words complete in itself. Must contain a subject and a predicate.
- Simple sentence. A sentence containing only one clause.
- Subject. The person or thing a sentence is about. Must be either a noun or a pronoun.
- Subordinate clause. A clause that is dependent on the rest of the sentence for its meaning or relevance.
- Subordinating conjunction. A conjunction that joins a subordinate clause to the rest of the sentence.
- Tautology. Saying the same thing twice in different words.
- Topic sentence. A sentence that indicates the topic of a paragraph.
- Unique selling proposition. Something that makes a product or service unique.
- Vague qualifier. An imprecise adjective or adverb that adds nothing to the reader's understanding.
- Verb. A word that describes what is done by or what happens to the subject of a sentence, e.g. agree, have written, will decide.