Difference between revisions of "Value proposition"
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| + | ==Definition== | ||
| + | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| + | :[[Value proposition]]. The whole cluster of benefits the company promises to deliver customers. | ||
| + | According to the [[HRBoK Guide]], | ||
| + | :[[Value proposition]]. The benefits of a product or service. The unique benefits, costs, and value that a business delivers to its customers. | ||
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==See also== | ==See also== | ||
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:*[[Value Propositions]]. | :*[[Value Propositions]]. | ||
| − | [[Category: CNM Cyber Orientation]][[Category: Articles]] | + | [[Category: Marketing Managment]][[Category: CNM Cyber Orientation]][[Category: Articles]][[Category: Management]] |
Latest revision as of 19:50, 21 July 2020
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Value proposition. The whole cluster of benefits the company promises to deliver customers.
According to the HRBoK Guide,
- Value proposition. The benefits of a product or service. The unique benefits, costs, and value that a business delivers to its customers.
