Difference between revisions of "Organizational buyer behaviour"
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==Definitions== | ==Definitions== | ||
According to the [[Marketing Communications by Fill (5th edition)]], | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| − | :[organizational buyer behaviour]]. The purchase behaviour of producers, resellers, government units and institutions. | + | :[[organizational buyer behaviour]]. The purchase behaviour of producers, resellers, government units and institutions. |
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 16:30, 14 July 2020
organizational buyer behaviour is the purchase behaviour of producers, resellers, government units and institutions.
Definitions
According to the Marketing Communications by Fill (5th edition),
- organizational buyer behaviour. The purchase behaviour of producers, resellers, government units and institutions.
