Difference between revisions of "Attitude"

Revision as of 17:47, 3 June 2020

Attitude is an evaluative statement or judgment, either favorable or unfavorable, concerning objects, people, or events.

Attitude. An evaluative statement or judgment concerning objects, people, or events.

Attitude. An evaluative statement, either favorable or unfavorable, concerning objects, people, or events.

Attitude. A person's enduring favorable or unfavorable evaluation, emotional feeling, and action tendencies toward some object or idea.

Cognitive component. That part of an attitude that's made up of the beliefs, opinions, knowledge, or information held by a person. In other words, the cognitive component is the opinion or belief segment of an attitude.
Affective component. The emotional or feeling segment of an attitude.
Behavioral component. The segment of an attitude that refers to an intention to behave in a certain way toward someone or something.

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 According to [[Management by Robbins and Coulter (14th edition)]],
 :[[Attitude]]. An evaluative statement, either favorable or unfavorable, concerning objects, people, or events.
+According to [[Marketing Management by Keller and Kotler (15th edition)]],
+:[[Attitude]]. A person's enduring favorable or unfavorable evaluation, emotional feeling, and action tendencies toward some object or idea.
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 *[[Individual Decisions Quarter]].
-[[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]]
+[[Category:Marketing Management]][[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]]