Difference between revisions of "Advertising"
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According to the [[Marketing Communications by Fill (5th edition)]], | According to the [[Marketing Communications by Fill (5th edition)]], | ||
:[[Advertising]]. A non-personal form of communication that uses paid-for media to deliver messages to target audiences. | :[[Advertising]]. A non-personal form of communication that uses paid-for media to deliver messages to target audiences. | ||
| + | According to the [[ASME EMBOK]], | ||
| + | :[[Advertising]]. Mass media communications of a specific message (or set of messages) to potential buyers. | ||
| − | [[Category: | + | [[Category: Management]][[Category: Quality Management]][[Category: Marketing Management]][[Category: Articles]] |
Revision as of 02:15, 17 July 2020
Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Definition
According to Juran's Quality Handbook by Defeo (7th edition),
- Advertising. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
According to the Marketing Communications by Fill (5th edition),
- Advertising. A non-personal form of communication that uses paid-for media to deliver messages to target audiences.
According to the ASME EMBOK,
- Advertising. Mass media communications of a specific message (or set of messages) to potential buyers.
