Difference between revisions of "Strategic Alliances"

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[[Strategic Alliances]] is a corporate-level growth strategy in which two or more firms agree to share the costs, risks, and benefits associated with pursuing new business opportunities. Strategic alliances are often referred to as partnerships.
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==Definition==
 
According to the [[Strategic Management by Parnell (4th edition)]],
 
:[[Strategic Alliances]]. A corporate-level growth strategy in which two or more firms agree to share the costs, risks, and benefits associated with pursuing new business opportunities. Strategic alliances are often referred to as partnerships.
 
 
 
[[Category: Strategic Management]][[Category: Articles]]
 

Latest revision as of 18:25, 6 October 2023