Difference between revisions of "Strategy"
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[[Strategy]] is a plan of action or policy designed to achieve a major or overall aim. | [[Strategy]] is a plan of action or policy designed to achieve a major or overall aim. | ||
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| + | ==Definition== | ||
| + | According to [[Management by Robbins and Coulter (14th edition)]], | ||
| + | :[[Strategy]]. The plan for how the organization will do what it's in business to do, how it will compete successfully, and how it will attract and satisfy its customers in order to achieve its goals. | ||
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==Related lectures== | ==Related lectures== | ||
*[[Concept Management Quarter]]. | *[[Concept Management Quarter]]. | ||
| − | [[Category: Septem Artes Administrativi]][[Category: Articles]] | + | [[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] |
Revision as of 10:06, 2 June 2020
Strategy is a plan of action or policy designed to achieve a major or overall aim.
Definition
According to Management by Robbins and Coulter (14th edition),
- Strategy. The plan for how the organization will do what it's in business to do, how it will compete successfully, and how it will attract and satisfy its customers in order to achieve its goals.
