Difference between revisions of "Noncompensatory models"
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Latest revision as of 11:18, 4 June 2020
Noncompensatory models is in consumer choice, when consumers do not simultaneously consider all positive and negative attribute considerations in making a decision.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Noncompensatory models. In consumer choice, when consumers do not simultaneously consider all positive and negative attribute considerations in making a decision.
