Difference between revisions of "Durability"
MariamKhalid (talk | contribs) (Created page with "Durability is the measure of a product's expected operating life under natural or stressful conditions. ==Definition== According to Marketing Management by Keller and K...") |
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[[Durability]] is the measure of a product's expected operating life under natural or stressful conditions. | [[Durability]] is the measure of a product's expected operating life under natural or stressful conditions. | ||
| − | == | + | ==Definitions== |
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Durability]]. A measure of a product's expected operating life under natural or stressful conditions. | :[[Durability]]. A measure of a product's expected operating life under natural or stressful conditions. | ||
| + | According to [[Managing Quality by Foster (6th edition)]], | ||
| + | :[[Durability]]. A dimension of quality that refers to a product's capability to withstand stress or trauma. | ||
| − | [[Category: Marketing Management]][[Category: Articles]] | + | |
| + | [[Category: Marketing Management]][[Category: Quality Management]][[Category: Articles]] | ||
Latest revision as of 07:52, 5 June 2020
Durability is the measure of a product's expected operating life under natural or stressful conditions.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Durability. A measure of a product's expected operating life under natural or stressful conditions.
According to Managing Quality by Foster (6th edition),
- Durability. A dimension of quality that refers to a product's capability to withstand stress or trauma.
