Difference between revisions of "Questionnaire"

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(Created page with "Questionnaire is a set of questions presented to respondents. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :Questionnaire....")
 
 
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:[[Questionnaire]]. A set of questions presented to respondents.
 
:[[Questionnaire]]. A set of questions presented to respondents.
  
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According to the [[BABOK Guide|BABOK Guide (3rd edition)]],
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:[[Questionnaire]]. A set of defined questions, with a choice of answers, used to collect information from respondents.
  
[[Category: Marketing Management]][[Category: Articles]]
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[[Category: Marketing Management]][[Category: Articles]][[Category: Business Analysis]]

Latest revision as of 07:51, 7 July 2020

Questionnaire is a set of questions presented to respondents.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Questionnaire. A set of questions presented to respondents.

According to the BABOK Guide (3rd edition),

Questionnaire. A set of defined questions, with a choice of answers, used to collect information from respondents.