Difference between revisions of "Strategic alliances"
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According to [[Managing Quality by Foster (6th edition)]], | According to [[Managing Quality by Foster (6th edition)]], | ||
:[[Strategic alliances]]. An association between two firms by which they agree to work together to achieve a strategic goal. It is often associated with long-term, supplier-customer relationships. | :[[Strategic alliances]]. An association between two firms by which they agree to work together to achieve a strategic goal. It is often associated with long-term, supplier-customer relationships. | ||
| + | According to the [[Corporate Strategy by Lynch (4th edition)]], | ||
| + | :[[Strategic alliances]]. Co-operative strategies where organizations combine or share some of their resources without involving an exchange of shares or other forms of joint ownership. | ||
| − | [[Category: Quality Management]][[Category: Articles]] | + | [[Category: Quality Management]][[Category: Articles]][[Category: Strategic Management]] |
Latest revision as of 12:28, 11 July 2020
Strategic alliances is an association between two firms by which they agree to work together to achieve a strategic goal. It is often associated with long-term, supplier-customer relationships.
Definition
According to Managing Quality by Foster (6th edition),
- Strategic alliances. An association between two firms by which they agree to work together to achieve a strategic goal. It is often associated with long-term, supplier-customer relationships.
According to the Corporate Strategy by Lynch (4th edition),
- Strategic alliances. Co-operative strategies where organizations combine or share some of their resources without involving an exchange of shares or other forms of joint ownership.
