Difference between revisions of "Advertising"
| Line 4: | Line 4: | ||
According to [[Juran's Quality Handbook by Defeo (7th edition)]], | According to [[Juran's Quality Handbook by Defeo (7th edition)]], | ||
:[[Advertising]]. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. | :[[Advertising]]. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Advertising]]. A non-personal form of communication that uses paid-for media to deliver messages to target audiences. | ||
| − | + | [[Category: Quality Management]][[Category: Articles]][[Category: Marketing Management]] | |
| − | [[Category: Quality Management]][[Category: Articles]] | ||
Revision as of 16:51, 12 July 2020
Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Definition
According to Juran's Quality Handbook by Defeo (7th edition),
- Advertising. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
According to the Marketing Communications by Fill (5th edition),
- Advertising. A non-personal form of communication that uses paid-for media to deliver messages to target audiences.
