Difference between revisions of "Affective attitude"
MariamKhalid (talk | contribs) |
|||
| Line 7: | Line 7: | ||
According to [[Management by Robbins and Coulter (14th edition)]], | According to [[Management by Robbins and Coulter (14th edition)]], | ||
:[[Affective component]]. That part of an [[attitude]] that's the emotional or feeling part. | :[[Affective component]]. That part of an [[attitude]] that's the emotional or feeling part. | ||
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Affective component]]. Is a part of the attitude construct, and refers to the feelings held about a product, object or person. This is concerned with feelings, sentiments, moods and emotions about an object. | ||
| Line 15: | Line 17: | ||
*[[Individual Decisions Quarter]]. | *[[Individual Decisions Quarter]]. | ||
| − | [[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]] | + | [[Category:Management]][[Category: Septem Artes Administrativi]][[Category: Articles]][[Category: Marketing Management]] |
Revision as of 16:52, 12 July 2020
Affective component is the emotional or feeling segment of an attitude.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Affective component. The emotional or feeling segment of an attitude.
According to Management by Robbins and Coulter (14th edition),
- Affective component. That part of an attitude that's the emotional or feeling part.
According to the Marketing Communications by Fill (5th edition),
- Affective component. Is a part of the attitude construct, and refers to the feelings held about a product, object or person. This is concerned with feelings, sentiments, moods and emotions about an object.
