Difference between revisions of "Short-term memory"
MariamKhalid (talk | contribs) (Created page with "Short-term memory (STM) is a temporary repository of information. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :Short-te...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Short-term memory]] ([[STM]]). A temporary repository of information. | :[[Short-term memory]] ([[STM]]). A temporary repository of information. | ||
| − | + | ==Definitions== | |
| + | According to the [[Marketing Communications by Fill (5th edition)]], | ||
| + | :[[Short-term memory]]. A period in which a maximum of four or five items can be stored for no longer than approximately eight seconds. | ||
[[Category: Marketing Management]][[Category: Articles]] | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 14:18, 15 July 2020
Short-term memory (STM) is a temporary repository of information.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Short-term memory (STM). A temporary repository of information.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Short-term memory. A period in which a maximum of four or five items can be stored for no longer than approximately eight seconds.
