Difference between revisions of "Test marketing"
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According to the [[Marketing Communications by Fill (5th edition)]], | According to the [[Marketing Communications by Fill (5th edition)]], | ||
:[[Test marketing]]. Undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch. | :[[Test marketing]]. Undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch. | ||
| + | According to the [[Strategic Management by David and David (15th edition)]], | ||
| + | :[[Test marketing]]. An activity to determine ahead of time whether a certain product or service or selling approach will be cost effective; also used to forecast future sales of new products. | ||
| − | [[Category: Product Management]][[Category: Articles]][[Category: Marketing Management]] | + | [[Category: Product Management]][[Category: Articles]][[Category: Marketing Management]][[Category: Strategic Management]] |
Latest revision as of 15:28, 17 July 2020
Test marketing is taking a new product to a limited number of cities, companies, or geographic regions to test the effectiveness of a marketing strategy before the product is launched.
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Test marketing. Taking a new product to a limited number of cities, companies, or geographic regions to test the effectiveness of a marketing strategy before the product is launched.
According to the Marketing Communications by Fill (5th edition),
- Test marketing. Undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch.
According to the Strategic Management by David and David (15th edition),
- Test marketing. An activity to determine ahead of time whether a certain product or service or selling approach will be cost effective; also used to forecast future sales of new products.
