Difference between revisions of "Forecasting"
MariamKhalid (talk | contribs) (Created page with "Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions. ==Definition== According to Marketing Management by Keller and Kotle...") |
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According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Forecasting]]. The art of anticipating what buyers are likely to do under a given set of conditions. | :[[Forecasting]]. The art of anticipating what buyers are likely to do under a given set of conditions. | ||
| + | According to the [[HRBoK Guide]], | ||
| + | :[[Forecasting]]. A planning tool that helps with future decisions. Analyzing the probability of future outcomes to help lessen uncertainty. | ||
| − | + | [[Category: Marketing Management]][[Category: Articles]][[Category: Management]] | |
| − | [[Category: Marketing Management]][[Category: Articles]] | ||
Latest revision as of 18:54, 19 July 2020
Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Forecasting. The art of anticipating what buyers are likely to do under a given set of conditions.
According to the HRBoK Guide,
- Forecasting. A planning tool that helps with future decisions. Analyzing the probability of future outcomes to help lessen uncertainty.
