Strategic Alliances
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Strategic Alliances is a corporate-level growth strategy in which two or more firms agree to share the costs, risks, and benefits associated with pursuing new business opportunities. Strategic alliances are often referred to as partnerships.
Definition
According to the Strategic Management by Parnell (4th edition),
- Strategic Alliances. A corporate-level growth strategy in which two or more firms agree to share the costs, risks, and benefits associated with pursuing new business opportunities. Strategic alliances are often referred to as partnerships.
