Design
Revision as of 19:44, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Design is the totality of features that affect how a product looks, feels, and functions to a consumer. ==Definition== According to Marketing Management by Keller and Ko...")
Design is the totality of features that affect how a product looks, feels, and functions to a consumer.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Design. The totality of features that affect how a product looks, feels, and functions to a consumer.
