Ingredient branding
Revision as of 08:43, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Ingredient branding is a special case of co-branding that involves creating brand equity for materials, components, or parts that are necessarily contained within other br...")
Ingredient branding is a special case of co-branding that involves creating brand equity for materials, components, or parts that are necessarily contained within other branded products.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Ingredient branding. A special case of co-branding that involves creating brand equity for materials, components, or parts that are necessarily contained within other branded products.
