Loyalty
Revision as of 09:09, 4 June 2020 by MariamKhalid (talk | contribs)
Loyalty is the quality of being loyal to someone or something. Loyalty can also refer to the loyalty behavior.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Loyalty. A commitment to rebuy or repatronize a preferred product or service.
