Public
Revision as of 12:19, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Public is any group that has an actual or potential interest in or impact on a company's ability to achieve its objectives. ==Definition== According to Marketing Managem...")
Public is any group that has an actual or potential interest in or impact on a company's ability to achieve its objectives.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Public. Any group that has an actual or potential interest in or impact on a company's ability to achieve its objectives.
