Perceived value
Revision as of 13:02, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Perceived value is the value promised by the company's value proposition and perceived by the customer. ==Definition== According to Marketing Management by Keller and Ko...")
Perceived value is the value promised by the company's value proposition and perceived by the customer.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Perceived value. The value promised by the company's value proposition and perceived by the customer.
