Customer benefits package
Revision as of 06:59, 5 June 2020 by Kevmwangi (talk | contribs) (Created page with "Customer benefits package (CBP) is the package of tangibles and intangibles that make up a service. ==Definition== According to Managing Quality by Foster (6th edition)...")
Customer benefits package (CBP) is the package of tangibles and intangibles that make up a service.
Definition
According to Managing Quality by Foster (6th edition),
- Customer benefits package (CBP). The package of tangibles and intangibles that make up a service.