Customer defections

From CNM Wiki
Revision as of 07:02, 5 June 2020 by Kevmwangi (talk | contribs) (Created page with "Customer defections is the number of customers who do not repeat with a particular firm. ==Definition== According to Managing Quality by Foster (6th edition), :Cust...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Customer defections is the number of customers who do not repeat with a particular firm.

Definition

According to Managing Quality by Foster (6th edition),

Customer defections. The number of customers who do not repeat with a particular firm.