Customer retention
Revision as of 07:17, 5 June 2020 by Kevmwangi (talk | contribs) (Created page with "Customer retention is the percentage of customers who return to a service provider or continue to purchase a manufactured product. ==Definition== According to Managing...")
Customer retention is the percentage of customers who return to a service provider or continue to purchase a manufactured product.
Definition
According to Managing Quality by Foster (6th edition),
- Customer retention. The percentage of customers who return to a service provider or continue to purchase a manufactured product.
