Strategy
Strategy is a plan of action or policy designed to achieve a major or overall aim.
Definitions
According to Management by Robbins and Coulter (14th edition),
- Strategy. The plan for how the organization will do what it's in business to do, how it will compete successfully, and how it will attract and satisfy its customers in order to achieve its goals.
According to Marketing Management by Keller and Kotler (15th edition),
- Strategy. A company's game plan for achieving its goals.
According to Managing Quality by Foster (6th edition),
- Strategy. (1) The art of planning military operations; (2) what a firm does; (3) a firm's long-term plan for attaining objectives.
